Excerpt: As Natural as a Heartbeat

There is nothing mysterious about the creative process . It is a natural process, as natural as breathing or your heartbeat . Nature seems to operate under two basic principles: divergence and convergence . When nature diverges, it generates thousands of unique combinations of plant and animal life . Then, through the process of natural selection, it converges and chooses for survival the most adaptable species.

To be more creative, we can take a lesson from nature . When working to solve a problem or capitalize on an opportunity, first, diverge . Stretch your thinking and generate many options . Only after that should you converge and select the best of those options to refine and put into action .
It’s not hard to remember: diverge, then converge . You might say that diverging and converging is, in fact, the heartbeat of the creative process.

---

An excerpt from his recently featured Video Resources posted on YouTube